For more than a decade , dating apps dominated the digital romance scene . However , in 2025, we are witnessing a significant change : the decline of dating apps . According to data from Sensor Tower , downloads from these platforms have decreased by almost 20% since 2020 .
WHAT IS CAUSING THIS CHANGE ?
Digital fatigue The search for more authentic connections is a key factor , along with a widespread feeling of being trapped in an endless cycle of "almost something." On social media, many users are already describing how dating apps have become an emotional casino: lots of scrolling, little reward . And the BBC confirms it: usage statistics are declining, while the number of people who prefer to meet people the old-fashioned way (yes, in the real world) is increasing.
THE RISE OF MALE SELF-CARE
At the same time, men 's personal care It's booming . Men are adopting more comprehensive self - care routines . We're no longer just talking about exercising or maintaining a healthy diet; we're talking about seeking out ... cosmetic products that suit your specific needs .
This change reflects a deeper understanding that self - care not only improves appearance , but also confidence and overall well - being .
ESSENTIALS: YOUR ALLY IN SELF-CARE
In this context, Beardburys Essentials It offers a range of products designed specifically for today 's man .
From a lightweight face cream that moisturizes without leaving a shine, to a face and beard soap that cleanses without drying, and a conditioning cream that maximizes the appearance of facial hair. Basic and effective kits. No complications or extra products. Plus, each formula is made with natural, professional-grade ingredients .
These products not only enhance your appearance, but also prepare you to face the world with confidence , without needing to rely on dating apps to validate your attractiveness .
The decline of dating apps and the rise of men's grooming are no coincidence. Both reflect a trend toward authenticity and personal well-being. By investing in your self-care with products like Beardburys Essentials, you not only enhance your appearance but also position yourself to attract genuine connections in the real world.