Men's grooming is no longer just a trend, but a rapidly expanding market. More and more men are incorporating facial, hair and body care routines into their daily lives, which has driven unprecedented growth in the men's cosmetics industry. In this context, Cosmoprof Bologna 2025 , the most influential beauty fair worldwide, becomes the perfect stage to set the direction for the sector.
Cosmoprof 2025: Innovation centre for men's cosmetics
Cosmoprof Worldwide Bologna is the reference event for the cosmetics industry. From 20 to 23 March 2025 , it will bring together the main brands, distributors and professionals in the sector in a space where innovation and trends will define the future of the market.
Beardburys Essentials will be present at this essential event to show how men's cosmetics have evolved. You will find us in Pavilion 25B , in the outdoor area , with an innovative concept: a shipping container transformed into a showroom where we will present our latest innovations.
THE RISE OF THE MEN'S COSMETICS MARKET
The growth of the sector is not a coincidence. The figures speak for themselves:
- The global men's grooming market is estimated to reach $139.6 billion by 2033 .
- Searches for men's skincare on TikTok have increased by 389% in just one year .
- Sales of men's grooming products have grown at a rate of 77% annually .
This boom is due to a change in mentality. Men have left stereotypes behind and are looking for effective products with high-performance ingredients that are tailored to their specific needs.
BEARDBURYS ESSENTIALS: INNOVATION AND AUTHENTICITY AT COSMOPROF
At Beardburys Essentials we don't follow trends, we create them. Our line of men's cosmetics is designed for those who seek effectiveness without compromising authenticity . We incorporate quality botanical ingredients, similar to those used in the best spirits and fermented beverages, to offer a unique and effective sensory experience.
Men's grooming is here to stay. If you are a distributor, retailer or grooming enthusiast, we invite you to visit us at Cosmoprof Bologna 2025 and discover how Beardburys Essentials is leading the new era of men's cosmetics .
📍 Pavilion 25B – Outdoor Area
📅 March 20-23, 2025
